Release of pent-up demand leads to Rightmove’s busiest ever day on 27th May

Release of pent-up demand leads to Rightmove’s busiest ever day on 27th May

June, 2020

Release of pent-up demand leads to Rightmove’s busiest ever day on 27th May

Credit: Rightmove UK.

Quick stats you can share on the current record-breaking demand

  • We recorded our busiest ever day on Wednesday 27th May, surpassing six million visits for the first time and up 18% on the same Wednesday in May last year
  • Search is turning into action with record levels of email and telephone leads sent via Rightmove, also up 18% on the same day last year
  • Over a quarter of people (28%) who were not planning a move before lockdown are now entering the market1
  • The number of sales agreed is slowly starting to pick up but will take time, now 47% down on last year, an improvement on the 90% down when the market paused
  • Coastal areas of Cornwall, Devon and Bournemouth are seeing the biggest jump in buyer interest, plus Northern locations of Warrington, Manchester and Wigan2

Home-mover momentum has been building over the two weeks since the housing market reopened in England, leading to a number of records on Rightmove.

Both the number of visits and the amount of time people are spending on Rightmove have hit new highs over the past week. Wednesday 27th May saw visits exceed six million in a day for the first time, which is up 18% on Wednesday 29th May last year. The busiest day for time spent on Rightmove was Saturday 23rdMay with over 47 million minutes spent collectively.

Our new survey from Rightmove has found a new wave of buyers now entering the market since before lockdown. Of those who had no plans to move earlier in the year, over a quarter of them (28%) are now saying they are planning to move.

Rightmove’s Commercial Director and Housing Market Analyst Miles Shipside comments: “Usually we record our busiest days of the year in January and February and almost never when there is warm weather, so the combination of pent-up demand being released, new people entering the market and no half-term holidays during lockdown has led to this late spring boost. The challenge agents are facing is handling this surge in enquiries, having a process to deliver virtual viewings, and setting up socially distanced and safe physical viewings. This means that although numbers of sales agreed have improved from being down 90% to currently being 47% down compared to this time last year, it’s going to take a considerable time for a return to sales agreed levels seen last year and at the start of this year.”

The areas with strongest interest from buyers compared to last year, measured by the number of property details being viewed on Rightmove including floorplans, pictures and videos, include places along the south coast and northern towns and cities. The biggest changes compared to last year are in the CT postcode area of Canterbury, followed by the TR postcode which makes up around half of the places in Cornwall, and Bournemouth.

Shipside says: “Areas with beautiful scenery and a potentially quieter life are proving to be popular as home-movers’ priorities start to shift and outside space becomes more important. There are also those considering a move further out now that they’ve realised they can work out of the office and may be finding they can get more for their money in some of the South West and Northern locations.”